Work Experience
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As a Marketing Associate at Upgraded, a B2B company, I drive impactful marketing initiatives that help Canadian SMEs access grants, funding, and tax credits totaling at least $57,000 in just 30 minutes. I spearhead targeted B2B marketing campaigns that effectively generate high-quality leads and strategically position our SaaS product in front of the businesses that stand to benefit the most, contributing to both customer success and company growth.
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As a Peer Learning mentor my role involves having 1 on 1 consultation sessions with students to help them identity and develop study strategies, time management, exam preparation and note taking skills.
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Elected as the Student Representative on the 57th Council of the University of Lethbridge Students Union
Sat on the highest academic decision making committee of the University of Lethbridge, working closely with the President and senior administration and advising on academic programming and resources on the Lethbridge campus including capital projects.
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Worked as a social media manager at Trndsttrs Media having managed social media accounts for top brands such as The North Face, Groupon and various smaller startups.
The role also involved idea generation and consulting on creative strategy for clients.
Past Projects
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Hosted the opening remarks and first panel of the day at the 2024 Southern Alberta Artificial Intelligence Conference with keynote speakers from around Canada who have led incredible projects in the Artificial intelligence space.
Also a member of the organizing committee, advising strategy on marketing that improved attendee registration and attendance significantly.
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Was selected to sit on the Youth Advisory board for Member of Parliament of Lethbridge, Rachel Thomas, advising her on federal government policy that impacted everyday Canadians.
The topics of discussion ranged from housing, homelessness, immigration, global affairs, polarization and taxation.
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Spearheaded a comprehensive marketing campaign for the only short story writing competition in Canada exclusively for post-secondary students that led to an incredible turnout, 25% higher than anticipated with submissions from 9 out of 10 provinces in Canada.